Our History
In any field to succeed you need excellence and the right allies
Imperative Associates was created in 2018 with the belief Strategy advisory should be available to all not only to large corporates. The Vision was to combine the excellence of Oxfordshire Engineering teams with the right allies, to do this a strategy advisory needed to be created.
After a few quasi pro-bono projects, we soon realized Venture Capital was more in the interests of these groups. As often happens to many new businesses we changed direction and moved to London.
Where are we in our journey and what is coming next?
In the past years, we have worked mostly in Mergers and Acquisitions and Corporate strategy, where a typical company generates around £50m a year. The main motive for hiring us was the willingness to grow, and gladly many of them achieved that.
Today, we still have a lean structure, which means no project is too small for us. We look forward to continuing to serve our client base in all industries and accumulating knowledge whilst retaining our core value, excellence
Some industries we have worked in
Meet our team
Fabrice Gennaro
Founder, Director
Lester Mak
Senior Advisor
Diogo Silva
Senior Advisor
Suzanne Smith
Assistant
FAQs
What is your process working in smaller projects?
Depending on teams availability, we can occasionally fulfil part of projects, typically partnering with other consultancies. Our core value is excellence therefore we may be picky and accepting to work only with specific companies or at certain conditions
Is there an industry you specialized in?
We worked in several industries in many specific sub-sectors where the client was the “industry expert”, while we do not have specific industry expertise, we believe strategy is a method and we continue to deliver value to our clients based on that
What geographies do you cover?
We are based in the UK, in Oxfordshire, and completed projects within Europe, Africa, Middle East and North America
Can I apply to be a part of the team or work as a contractor?
We generally work with internal resources or use selected known contractors within our network, however you are welcomed to contact us